Can you guess what the illustration above represents? If you are having difficulty it’s because an important component is missing — CONTEXT.

“…I may miss out” Visual cues and our emotions work to compel us to take action. Whether we are purchasing lotion at a pharmacy, responding to a call-to-action on a website or direct mail piece, similar techniques can be used to elicit a response.

Do you know what the above laundry symbol represents? Most people can’t easily and quickly recognize this laundry icon (or any of the laundry icons), even though they see them all the time. This means the creator(s) missed an important step in developing the symbol.

Meryl talks with the Lead Organizer of WordCamp 2018 on the design process used to develop the branding for the 2018 annual WordPress conference.